The Go-Giver – or How To Succeed in Business

I’ve been reading a new book recommended by Internet Marketing coach James Schramko called “The Go-Giver”

The Go-Giver

First of all let me say that I tend to be wary of business books.

I find they’re too often a re-hash of what you’ve already come across elsewhere. I’m also wary of gimmicky business philosophy and “success” books.

But this book sounded like it could be different.

For one thing it’s very short.  As less is definitely more to my mind, I decided to give this one a chance and so I ordered it on Amazon.

The Go-Giver is by two authors: Bob Burg and John David Mann. The subtitle of the book is “A Little Story About a Powerful Business Idea”.

How To Succeed in Business by Being a Go-Giver

The Go-Giver is written in the form of a short story and it sets out the basic approach that all successful people need to follow in their career, in business and also for that matter in life itself in your dealings with others.

The title of the book is a word play on “go-getter”. The basic idea is that instead of seeing yourself as a “me-first-get-ahead-over-the-others-go-getter”, you put other people first.

In other words: you give first – instead of taking first.

To explain this, the authors use a short story about a young salesman who’s finding the going tough and turns for advice from an older and wiser “business guru” type.

Over the course of one week, he learns from the guru, day by day, how the secret to business success is to switch over to become a “go-giver” rather than striving to be a “go-getter”.

Give And You Will Receive

It’s kind of paradoxical, but it’s simple and very easy to follow and understand. Through the story, you get to discover “Five Laws of Stratospheric Success” that are the key to true success in business, career and life in general.

Basically it comes down to the old saying of “Give and you shall receive”. But there’s more to it than that.

The full message “The Go-Giver” contains isn’t anything unique, but it’s set out in a way which is easy to grasp and the message is brilliant.

I won’t reveal all the Five Laws here. But if you’re looking to find the key to becoming more successful in business then I’d strongly recommend that you read this book.

“The Go-Giver” is very short, just 120-odd pages and it’s an easy and enjoyable read.

Once I’d started it, I couldn’t put it down til I’d finished it. I read it from front to back in one day. In my opinion, well worth getting a copy.

To find out more about “The Go-Giver” click on the link below.

 

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6 Responses to The Go-Giver – or How To Succeed in Business

  1. Bob Burg April 12, 2012 at 1:31 pm #

    Hi Kev, thank you so much for your very kind review of John David Mann’s and my book. Honored to know you enjoyed it and wanted to share it with your readers. And, thank you to James Schramko for his kind recommendation. I appreciate you both!!

    • Kevin April 15, 2012 at 8:32 pm #

      Thanks for your comment – and for writing the book. Nice little story and very effective message.

  2. John David Mann April 12, 2012 at 3:44 pm #

    I second that emotion! Thanks, good sir! I’m so glad you took a chance … and I love that you found the story “kind of paradoxical, but … easy to understand”! 

    • Kevin April 15, 2012 at 8:31 pm #

      Thanks for your comment – and for writing the book. Nice little story and very effective message.

  3. Fredlocks April 17, 2012 at 11:48 am #

    I have just bought a copy.  I hope to breakout soon!

    • Kevin April 18, 2012 at 7:36 pm #

      The Go-Giver is one business book that’s well worth reading.

      Wishing you good luck also in your future breaking out! 

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