Archive | Digital Marketing

Digital marketing and e-commerce

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How To Configure Your On-Page SEO

You’ve probably heard that on-page SEO is crucial for the success of your website. So here’s a practical guide on how to configure your on-page SEO. SEO stands for “search engine optimization”. SEO refers to actions that you take to give your website the best possible chance to achieve a top search engine position ranking […]

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David Ogilvy On Direct Response Advertising

David Ogilvy, the famous advertising man once talked about why direct response advertising is more important than general advertising. Ogilvy also said that with the growth of computers, direct response advertising now offers massive opportunity. David Ogilvy On Direct Response Advertising – We Sell Or Else General advertising has always been more concerned with “creativity” […]

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Tested Advertising Methods by John Caples

There’s one great classic book about advertising that every web entrepreneur should know about.  “Tested Advertising Methods” by John Caples. Tested Advertising Methods by John Caples In the 1920’s John Caples revolutionized the marketing world by applying a scientific approach to advertising and copywriting. He drafted extremely effective advertising copy and planned marketing strategies based […]

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The Gary Halbert Letter Teaches You How To Write Sales Copy That Sells

I want to share a great sales copywriting resource with you that’s available for free. It’s from one of the world’s best copywriters. Gary Halbert. Gary Halbert – One of the World’s Best Direct Response Copywriters Gary Halbert was an American freelance copywriter who specialized in direct response marketing and who achieved enormous success. He […]

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