Many people ask: what’s the best way to SEO your website?
What’s The Best Way To SEO Your Website?
There’s been an endless stream of animals escaping from the Google-Zoo.
Hummingbird, Penguin, Panda, Pigeon, and so on.
And this has led to one clear fact becoming evident.
That you cannot run a viable long term business by trying to game Google with “SEO”.
You Can’t Get Away With Trying To Game Google
As a result of these algorithm changes (sometimes referred to as the “Google Dance”) many websites who relied on SEO were decimated.
And many more will be in future.
Basically Google is engaged in a constant struggle to eliminate all the attempts out there to “game Google”.
Gaming Google is what much of the SEO industry is based on. It’s like a constant arms race or trench warfare.
Selling the idea to businesses that you can bump up your site’s search engine rankings by fiddling with your on-site and off-site SEO and spinning out low-value content.
If this isn’t news to you, then it should be by now: Google already knows about this.
So your attempts will be thwarted. If you try to run a business by relying on SEO then you will fail.
A lot of the SEO companies that offer these kind of services are now suffering from the fallout of these Google updates.
The cumulative effects of Google’s updates are now causing a crisis within the SEO industry as they realize that what worked yesterday no longer works so well today. And that which works today may well not work tomorrow either. It’s making their job very hard.
Frankly, I’m surprised there’s even much of an “SEO industry” left.
I’ve also noticed an increasing trend in some social media discussions to use the term “SEO” in a derogative sense. For example, referring to a politician’s utterances as “smoke and mirrors” or “a load of SEO”.
Either way, “SEO” is increasingly associated with “BS”. This SEO stuff worked fine 10 years ago. But since Google caught on, it’s no longer viable today.
So what should you do? Should you still be chasing the SEO holy grail?
Google Cares About Google – Not You
The first thing to bear in mind is that Google doesn’t care a jot about your business – or for that matter, the users of the Internet. Google cares about itself.
Google actually tweaks its search engine algorithm an average of at least once per day. But it’s the bigger “animal” update packages that get the headline attention.
Remember that these Google algorithm animals are there for Google’s benefit, not yours. So don’t try to play with them or befriend them. They bite.
What Matt Cutts wants isn’t even necessarily what the average Internet user wants, despite what he might say. First and foremost Cutts only wants what Google wants. And as we all know, Google isn’t evil.
Another thing to remember is that the Internet and e-commerce existed before Google. It will exist after Google.
People have to be reminded constantly that Google is not the Internet. They do not own all traffic and they do not control the Web. Google is just one of a number of search engines.
Google are certainly a major player – and they have definitely become too powerful. How this will turn out in future remains to be seen.
I would be willing to wager that one day Google as we now know it will go into decline. Just like other large computer companies have done, such as Netscape, Dell, Microsoft, IBM. Once you get so big, there’s only one direction left to go.
Run Your Business To Serve Your Customers
When you are faced with an over-powerful company like Google, your best practical response is not to obey their commands, but rather to run your business according to what your own customers want and need.
It’s absurd to try and steer a business by kow-towing to another large corporation.
In other words, you should run your business without Google.
When I say “run your business without Google”, I do not mean you should not care about your Google ranking (or your Yahoo or your Bing rankings).
Or that you should no longer use Adwords. Or not pay attention to your Analytics.
What I mean is that you do not have to hang on to every word uttered by Matt Cutts and obey his wishes whenever he pops up on the Google corporate podium to make another pronouncement on his blog.
For example, there are some things that I do which are “disapproved” of by Google.
But they are useful to my audience and my readers. And my readers are more important than Cutts and the Google bot. So I am going to do them and I’m not going to stop.
One simple fact always stands out.
It’s so simple it tends to get overlooked by the “SEO” industry and all their hangers-on in the business of “gaming Google”.
Listen To What Your Customers Want – Not What Google Wants
Instead of paying attention to what Google wants, listen to what your audience, your market, and your customers, actually want.
That’s basically what the Web is for: to provide information, communication, products and services for people.
Not to satisfy some bloated, over self-important search engine.
And that gives us the key to attracting search traffic.
You provide a relevant service that adds value for your audience.
Which means that if you have a website, then you offer quality content that is informative and provides value to your readers.
And in this way you will also sell successfully to them.
Just Implement Basic SEO
You will also do better with your search engine rankings than your competitors who are still spending money on the current “SEO” trickery.
Because it’s original relevant quality content that the search engines – and that’s not just Google, but also Yahoo, Bing, Ask.com and others – all want to see and find.
Not content that has been article spun, keyworded, and SEO’d to death.
On my sites, I just concentrate on the SEO basics. For example, I use the html header tags for titles and sub-headings, I use informative titles and meaningful paragraph titles and I use sensible image file names.
I include my main keywords naturally in the text. I put content links or extracts out on social media. And I include a “call to action”. That’s about it.
There’s no need for a load of SEO like keyword stuffing, unnatural backlinks, messing around with image file names, article spinning software or filler content, or anything else.
Just keep everything meaningful and write natural flowing content for your site and your readers.
Some people call this alternative approach Content Marketing. I can also call it Content Marketing.
Whatever you call it, it’s just about creating relevant quality content.
So the best way to SEO your website is to make sure the search engine basics are in place on your site and in your content.
And to concentrate on providing relevant information that adds value and is worth reading, about the products and services which are most useful for meeting the needs of your audience.
That’s what wins you search traffic.
No need for a load of SEO.
Install The Yoast WordPress SEO Plugin
To help you ensure your content meets these basic SEO requirements with the minimum of overhead, I recommend that you install the Yoast WordPress SEO Plugin.
This is the best most professional SEO plugin in the industry. And it’s free.
You can download the Yoast WordPress SEO Plugin from here https://yoast.com/wordpress/plugins/seo/
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